Like many of us, Fred Pearce works hard from a city base, cares for his family and tries fitfully to do his bit for the planet. But travelling across the world to track his personal 'footprint', he finds himself questioning an extraordinary number of accepted truths. Perhaps his well-intentioned efforts are not so good after all. Should Kenyan green beans go right back on his shopping list? Should he stop campaigning for a clean coastline and start shouting, 'Save wildlife, sh** on the beach'? While he's at it, should he be cheering for Bangladeshi sweatshops too? In search of the source of the cotton in his shirt, the prawns in his curry and the people who grew, mined or made all his stuff, Fred travels from rainforest to desert, up mountains and down mines, from oil field to shanty town to brothel. Yes, he finds squalor and despair. But also he finds good things in surprising places and huge opportunities just waiting to be seized. This compelling story of Fred's travels challenges a range of green assumptions, moving green thinking on to a new, more sophisticated plane.