The Official Highway Code is essential for all road-users. This pack from the Driving Standards Agency allows British Sign Language users to learn the Highway Code for their safety and the safety of others. The full contents of the Highway Code are signed in British Sign Language by professional signers. The pack includes a copy of The Official Highway Code book for reference purposes.This product includes: The Highway Code Rules DVD (Disk 1) - rules for all road users; The Highway Code Signs and Annexes DVD (Disk 2) - full explanations of the various signs for warnings, directions, information and road works as well as a full annex; The Official Highway Code (Book) - the latest official wording, authorised by Parliament; and, The Highway Code - for life, not just for learners. This title is from the Driving Standards Agency, the people who set the tests. It is suitable for all British Sign Language users.The PR campaign is on day of launch, promotion direct to British Sign Language users through key websites, related organisations and charities with relevant marketing literature. Promotional activity and dedicated page is available online.