The Art of Looking Sideways

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Format: Hardback

Availability: In Stock

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'The Art of Looking Sideways' Description

Describing himself as a "visual jackdaw", master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distils this collection into a quirky and entertaining feast for the eyes and the mind. Loosely arranged in 72 "chapters", the book explores the workings of the eye, the hand and the brain.

More Product Information

Title: The Art of Looking Sideways

Illustrations & Other Content Notes: 700 illustrations, (300 colour )

ISBN 13: 9780714834498

ISBN 10: 0714834491

Publication Date: 30/06/2001

Pages: 533

'The Art of Looking Sideways' Contents:

Culture; tools; creativity; wit; improvisation; colour; dreaming; ideas; synchronicity; mutation; learning; noise; paradigms; automaton; intelligence; brain; mind; senses; thinking; problems; chance; imagination; visualizing; alphabet; seeing; places; perception; stereotypes; value; illusion; paradox; figure ground; symmetry; reflections; pattern; camoflage; economy; proportion; composition; leys & lines; aesthetics; taste; style; perfection; meanings; symbols; numbers; typography; skill; perspective; space-time; figuring; language; rhetoric; design; process; copying; words; imaging; pictureplay; wordplay; handedness; pictograms; scripts; letters; identity; names; signatures; insignia; trademarks; writing.


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