Power On!

Since its foundation in the early 1940s, Duracell has become an iconic personal power brand; trusted for compact, powerful and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny. Drumming his way through the 1970s and 80s, racing and rock-climbing through the 00’s, and rushing in to save us from alien invasion most recently; the Duracell Bunny has spent 40 years lasting longer on our TV screens.

Duracell has a rich history at the forefront of battery development; creating the very first alkaline AA and AAA batteries in the 1950s, and the first hearing aid cell button in the 1970s. Duracell batteries were even part of the Apollo 11 mission and were the first batteries to land on the moon in 1969! With their distinctive copper tops and world-leading reputation; it’s no wonder that on average 63 Duracell products are sold around the world every second!