Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R
By
Bernd H. Schmitt (Author)
Paperback
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Also available on eBook for £9.99. Click here to purchase from Rakuten Kobo
About the Author
Bernd H. Schmitt has consulted, and given lectures and seminars, in more than twenty countries around the world. The founder and director of Columbia's Marketing Management executive program, Professor Schmitt is also a frquent keynote speaker at marketing and management conferences. He is co-author of Marketing Aesthetics (Free Press).
More Details
- Contributor: Bernd H. Schmitt
- Imprint: The Free Press
- ISBN13: 9781451636369
- Number of Pages: 304
- Packaged Dimensions: 152x229x20mm
- Packaged Weight: 371
- Format: Paperback
- Publisher: Simon & Schuster
- Release Date: 2011-01-02
- Binding: Paperback / softback
- Biography: Bernd H. Schmitt has consulted, and given lectures and seminars, in more than twenty countries around the world. The founder and director of Columbia's Marketing Management executive program, Professor Schmitt is also a frquent keynote speaker at marketing and management conferences. He is co-author of Marketing Aesthetics (Free Press).
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