Advertising and the World Wide Web

Advertising and the World Wide Web

By: David W. Schumann (editor), Esther Thorson (editor)eBook
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Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.

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Product Details

  • publication date: 01/04/1999
  • ID: 9781135672362
  • book language: en
  • publisher: Taylor and Francis
  • publisher imprint: Psychology Press

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