Revised and updated to meet the needs of the AQA specification, this textbook provides thorough coverage of both units and matches the structure of the course precisely. This comprehensive, highly accessible, exam-focused text is essential reading for all AQA AS Business Studies students. - Helps students apply their understanding to real business contexts with a wide range of detailed case studies - Exam style questions, together with graded answers help students prepare and assess their knowledge - Key terms are clearly defined to ensure understanding of essential business terminology - Provides free online support with case study questions and answers plus commentaries An accompanying Teacher Guide, offers answers to the practice exercises and exam-style questions as well as providing a range of classroom support materials. Two unit-specific Student Workbooks are also available, providing additional exercises and a set of teacher notes.
John Wolinski is editor of one of the Business Studies Student Unit Guide Series published by Philip Allan Gwen Coates was an Editor of Business Review magazine for 7 years. Both authors have 20 years' teaching experience.
Unit 1: Planning and financing a business Starting a business Chapter 1 Enterprise Chapter 2 Generating and protecting business ideas Chapter 3 Transforming resources into goods and services Chapter 4 Developing business plans Chapter 5 Conducting start-up market research Chapter 6 Understanding markets Chapter 7 Choosing the right legal structure for the business Chapter 8 Raising finance Chapter 9 Locating the business Chapter 10 Employing people Financial planning Chapter 11 Calculating costs, revenues and profits Chapter 12 Using breakeven analysis to make decisions Chapter 13 Using cash-flow forecasting Chapter 14 Setting budgets Chapter 15 Assessing business start-ups Unit 2: Managing a business Finance Chapter 16 Using budgets Chapter 17 Improving cash flow Chapter 18 Measuring and increasing profit People in organisations Chapter 19 Improving organisational structures Chapter 20 Measuring the effectiveness of the workforce Chapter 21 Developing an effective workforce: recruitment, selection and training Chapter 22 Developing and retaining an effective workforce: motivating employees Operations management Chapter 23 Making operational decisions Chapter 24 Developing effective operations: quality Chapter 25 Developing effective operations: customer service Chapter 26 Working with suppliers Chapter 27 Using technology in operations Marketing and the competitive environment Chapter 28 Effective marketing Chapter 29 Designing an effective marketing mix Chapter 30 Using the marketing mix: product Chapter 31 Using the marketing mix: promotion Chapter 32 Using the marketing mix: pricing Chapter 33 Using the marketing mix: place Chapter 34 Marketing and competitiveness