This latest edition offers advice on and examples of answers to analysis and evaluation questions. Each unit includes a mock examination paper with specific guidance on how to tackle it from expert examiners. - Gives students the edge in their exams with an exceptional insight into the current specification and assessment process from highly regarded and experienced authors - Keeps students motivated and links theory to the real world with brand new case studies, reflecting the most exciting and relevant entrepreneur activity - Reflects the turbulent economic activity of recent years so that students can ground their study in an understanding of the impact of current economic events Answers to the questions and activities in the book can found in AQA Business Studies for AS (S&G): Answers Dynamic Learning (9781444148862) which can be purchased via www.hddereducation.co.uk/dynamiclearning
Malcolm Surridge is Senior Examiner for A Level Business Studies for a leading awarding body and is an experienced teacher and author. Andrew Gillespie is Principal Examiner for A Level Business Studies for a leading awarding body and is an experienced teacher and author.
Unit 1 Starting a business Enterprise Generating and protecting business ideas Franchises Business plans Conducting start-up market research Understanding markets Transforming resources into goods and services Choosing the right legal structure Raising finance for a start-up Locating the business Employing people Planning finance Calculating costs, revenues and profits Using break-even analysis to make decisions Using cash flow forecasting Setting budgets Assessing business start-ups Unit One assessment Unit Two Finance Using budgets Improving cash flow Measuring and increasing profit People in business Improving organisational structures Measuring employee performance Recruitment, selection and training Theories of motivation Motivation in practice Marketing and the competitive environment Effective marketing Designing an effective marketing mix Using the marketing mix: product Using the marketing mix: pricing Price elasticity of demand Using the marketing mix: place Using the marketing mix: the promotional mix Marketing and competitiveness Operations management Making operational decisions Developing effective operations: quality Developing effective operations: customer service Working with suppliers Using technology in operations Unit Two assessment