Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

By
Geoffrey A. Moore (Author)  

Paperback

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.
  • Contributor: Geoffrey A. Moore
  • Imprint: Capstone Publishing Ltd
  • ISBN13: 9781841120638
  • Number of Pages: 240
  • Packaged Dimensions: 61x92x7mm
  • Packaged Weight: 369
  • Format: Paperback
  • Publisher: John Wiley and Sons Ltd
  • Release Date: 1998-08-01
  • Binding: Paperback / softback
  • Biography: Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

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