Clayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.
Quick, fun, self-contained… This is the perfect way to get a solid grounding into management literature without the backache. .
The FT Guide to the Gurus: Strategy is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:
- Goals and Objectives
- Business Strategy
- Corporate Strategy
Learn more about their big ideas and find out how they can change the way you do business today.
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- publication date: 06/11/2013
- ID: 9781292009292
- book language: en
- publisher: Pearson Education Limited
- publisher imprint: FT Publishing International
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