FT Guide to Gurus Strategy Includes Clayton Christensen, Jim Collins, Kim & Mauborgne, Michael Porter and many more

FT Guide to Gurus Strategy Includes Clayton Christensen, Jim Collins, Kim & Mauborgne, Michael Porter and many more

By: Vaughan Evans (author)eBook

Description

Clayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.  

 

Quick, fun, self-contained… This is the perfect way to get a solid grounding into management literature without the backache. .

 

The FT Guide to the Gurus: Strategy  is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:

  • Goals and Objectives
  • Business Strategy
  • Corporate Strategy
  • Innovation

Learn more about their big ideas and find out how they can change the way you do business today.

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Product Details

  • publication date: 06/11/2013
  • ID: 9781292009292
  • book language: en
  • publisher: Pearson Education Limited
  • publisher imprint: FT Publishing International

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