Marketing the Museum: (Heritage: Care-Preservation-Management)
By
Fiona Mclean (Author)
Hardback
Available / dispatched within 1 - 2 weeks
Quantity
Description
Also available on eBook for £39.99. Click here to purchase from Rakuten Kobo
About the Author
Fiona McLean is a Lecturer in Marketing at the University of Stirling. She has been widely published in journals on her special research interest: the application of marketing to the museum and heritage industry.
More Details
- Contributor: Fiona Mclean
- Imprint: Routledge
- ISBN13: 9780415103923
- Number of Pages: 268
- Packaged Dimensions: 174x246mm
- Packaged Weight: 660
- Format: Hardback
- Publisher: Taylor & Francis Ltd
- Release Date: 1996-12-26
- Series: Heritage: Care-Preservation-Management
- Binding: Hardback
- Biography: Fiona McLean is a Lecturer in Marketing at the University of Stirling. She has been widely published in journals on her special research interest: the application of marketing to the museum and heritage industry.
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.