Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin
By
David Taylor (Author)
Paperback
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Description
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About the Author
David Taylor is one of the world's 50 most important marketing thinkers' according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.
More Details
- Contributor: David Taylor
- Imprint: Capstone Publishing Ltd
- ISBN13: 9781841127699
- Number of Pages: 168
- Packaged Dimensions: 138x217x14mm
- Packaged Weight: 227
- Format: Paperback
- Publisher: John Wiley and Sons Ltd
- Release Date: 2007-09-07
- Binding: Paperback / softback
- Biography: David Taylor is one of the world's 50 most important marketing thinkers' according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.
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