DescriptionHow do you experience a photograph? What do you want a viewer to feel when they look at your image?
Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work.
Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.
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- publication date: 11/02/2013
- ID: 9781136092374
- book language: en
- publisher: Taylor and Francis
- publisher imprint: Focal Press
- Android Epub DRM Yes
- Ereader Epub DRM Yes
- Desktop Epub DRM Yes
- IOS Epub DRM Yes
- Windows Epub DRM Yes