Quantity
Description
Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.
About the Author
Luke Hay is a UX Consultant with over 15 years industry experience in all forms of website management. He holds a Google Analytics individual qualification and has a user-centric analytical approach to design and development.
More Details
- Contributor: Luke Hay
- Imprint: SitePoint Pty Ltd
- ISBN13: 9780994347077
- Number of Pages: 178
- Packaged Dimensions: 177x233x16mm
- Packaged Weight: 318
- Format: Paperback
- Publisher: SitePoint Pty Ltd
- Release Date: 2017-01-27
- Binding: Paperback / softback
- Biography: Luke Hay is a UX Consultant with over 15 years industry experience in all forms of website management. He holds a Google Analytics individual qualification and has a user-centric analytical approach to design and development.
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.