The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
By
Adam Morgan (Author)
Hardback
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Description
Also available on eBook for £19.99. Click here to purchase from Rakuten Kobo
About the Author
Adam Morgan??is a leading world expert on Challenger brands: his first book,??Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, has become a definitive text on the area, and been translated into eight languages. Adam is one of five partners in the international brand consultancy eatbigfish, which specializes in applying the thinking of??Eating the Big Fish??and??The Pirate Inside??to companies and brands who want to think like Challengers; his clients have included Lexus, IKEA, Unilever and PepsiCo.??He can be contacted on??adam@eatbigfish.com. Adam lives on a plane somewhere over the Atlantic.
More Details
- Contributor: Adam Morgan
- Imprint: John Wiley & Sons Inc
- ISBN13: 9780470860823
- Number of Pages: 352
- Packaged Dimensions: 164x231x33mm
- Packaged Weight: 709
- Format: Hardback
- Publisher: John Wiley & Sons Inc
- Release Date: 2004-07-13
- Binding: Hardback
- Biography: Adam Morgan??is a leading world expert on Challenger brands: his first book,??Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, has become a definitive text on the area, and been translated into eight languages. Adam is one of five partners in the international brand consultancy eatbigfish, which specializes in applying the thinking of??Eating the Big Fish??and??The Pirate Inside??to companies and brands who want to think like Challengers; his clients have included Lexus, IKEA, Unilever and PepsiCo.??He can be contacted on??adam@eatbigfish.com. Adam lives on a plane somewhere over the Atlantic.
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