The Sign of the Burger: Mcdonald'S And The Culture Of Power (Labor In Crisis)
Zoomicon-zoom-in
The Sign of the Burger: Mcdonald'S And The Culture Of Power (Labor In Crisis)
The Sign of the Burger: Mcdonald'S And The Culture Of Power (Labor In Crisis)

The Sign of the Burger: Mcdonald'S And The Culture Of Power (Labor In Crisis)

By
Joe Kincheloe (Author)  

Paperback

Available / dispatched within 1 - 4 weeks

Quantity
"I didn't want to remain a hick from the mountains...In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identity." So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The Golden Arches. The Sign of the Burger examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. While many books have offered simple complaints of the power of McDonald's, Joe Kincheloe explores the real ways McDonald's affects us. We see him as a young boy in Appalachia, watching the Golden Arches going up as the-hopeful-arrival of the modern into his rural world. And we travel with him around the world to see how this approach of the modern affects other people, either through excitement or through attempts at resisting McDonald's power, often in unfortunate ways. Through it all, Kincheloe makes clear, with lucidity and depth, the fact that McDonald's growth will in many ways determine both the nature of accepting and protesting its ever-expanding presence in our global world. postamble(); CPSIA choking or other US hazard warning -No California Proposition 65 hazard warning necessary
Joe L. Kincheloe is Professor of Education at Brooklyn College, and is co-editor, most recently, of Kinderculture: The Corporate Construction of Childhood.
  • Contributor: Joe Kincheloe
  • Imprint: Temple University Press,U.S.
  • ISBN13: 9781566399326
  • Number of Pages: 184
  • Packaged Dimensions: 140x210x18mm
  • Format: Paperback
  • Publisher: Temple University Press,U.S.
  • Release Date: 2002-04-25
  • Series: Labor In Crisis
  • Binding: Paperback / softback
  • Biography: Joe L. Kincheloe is Professor of Education at Brooklyn College, and is co-editor, most recently, of Kinderculture: The Corporate Construction of Childhood.

Delivery Options

Home Delivery

Store Delivery

Free Returns

We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.