BIC at WHSmith
Reimagining everyday essentials for more than 75 years, BIC's vision has always been to offer high-quality, inventive, and reliable products that stand the test of time. As the #1 brand in writing instruments, BIC offers a wide range of products for all of your writing needs. From the iconic BIC Cristal and BIC 4 Colour pens, to BIC Intensity and the Arts and Creative range.
Shop by Category
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Writing & Correction
Complete your stationery set with BIC ballpoint pens, gel pens, and Tipp-ex erasers, for the ultimate in comfort and finish.
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Highlighters & Markers
Add some fun and colour to your greatest ideas with BIC highlighters, whiteboard markers, and permanent markers.
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Arts & Creative
Get creative and tune in to your inner artist with BIC's colouring and art and craft range for all ages!
