BIC at WHSmith

Reimagining everyday essentials for more than 75 years, BIC's vision has always been to offer high-quality, inventive, and reliable products that stand the test of time. As the #1 brand in writing instruments, BIC offers a wide range of products for all of your writing needs. From the iconic BIC Cristal and BIC 4 Colour pens, to BIC Intensity and the Arts and Creative range.

BIC Intensity

At BIC, we believe that creativity is in all of us and should not be reserved for "artists" only. BIC Intensity offers a wide range of vibrant creative tools that will encourage you to find simple, everyday moments to be creative in your own unique way.

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