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The French Way: How France Embraced and Rejected American Values and PowerBy: Richard F. Kuisel Hardback
There are over 1,000 McDonald's on French soil. And two Disney theme parks have opened near Paris in the last two decades. From McDonald's and Coca-Cola to free markets and foreign policy, this book looks closely at the conflicts and contradictions of France's relationship to American politics and… MoreUp to 2 Weeks £47.00
American Advertising in Poland: A Study of Cultural Interactions Since 1990By: Jeffrey K. Johnson Paperback
Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new… MoreUp to 1 Week £49.50
The People's Car: A Global History of the Volkswagen BeetleBy: Bernhard Rieger Hardback
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies,… MoreIn Stock £17.00RRP £20.00 You save £3.00 (15%)