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Coca Cola
Showing 1 - 100 of 110 products.
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Coca-Cola (Brands We Know)
By: Sara Green HardbackIn Stock £7.19RRP £9.99 You save £2.80 (28%) -
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The Man Behind The Bottle The Origin and History of the Classic Contour Coca-Cola Bottle As Told By The Son Of Its Creator
eBookThe contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete… More
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Memories of Yesterday
By: Janice Woffinden Tyrrell eBookI was somewhat apprehensive to return to work after a five-day vacation at the Ritz-Carlton Psychiatric Convention Center. After taking a deep breath, I prepared myself to be greeted by true friends who would tease me about playing checkers with the likes of Mrs. Coca-Cola and the Stay Puft… More
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Warman's Coca-Cola Collectibles Identification and Price Guide
By: Allen Petretti eBookOne of the world's most recognizable brands is one a wildly popular category among collectors. Passionate collectors will discover tools to maintain and enhance collections, and learn more about the company's 120 year-old history, in this exciting book. Warman's Coca-Cola Collectibles:… More
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Coca Cola Pencil Case
By: Coca ColaTake your favourite drink into the classroom with this cool Coca Cola pencil case. The practical cylindrical shape allows you to keep your pens and pencils organised and in an upright position. The pencil case fastens with a red zipper at the top and featu More
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Rum and Coca Cola
By: GHB [CD Album]Product Details Format: CD Album Number of Discs: 1 More
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Coca-Cola Trays
By: Bill McClintock PaperbackEver since 1897, when the first "Delicious and Refreshing" glasses of Coca-Cola were poured, Coca-Cola trays have become magnificent pieces of advertising art. The evolution of American popular culture is found in their images. From ribbons-and-lace girls of the late Victorian era through Roaring… More
Up to 2 Weeks £12.00 -
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A Secret History of Coffee, Coca & Cola
By: Ricardo Cortés eBookVERY SHORT LIST chose A Secret History of Coffee, Coca & Cola for the #1 Spot on their November 16 Food E-mail A Brain Pickings Favorite Food Book of 2012 and one of their Best Graphic Novels & Graphic Nonfiction of 2012 Featured in Columbia College Today's Bookshelf section " More
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A Secret History of Coffee, Coca & Cola (FF)
By: Ricardo Cortés eBookVERY SHORT LIST chose A Secret History of Coffee, Coca & Cola for the #1 Spot on their November 16 Food E-mail A Brain Pickings Favorite Food Book of 2012 and one of their Best Graphic Novels & Graphic Nonfiction of 2012 Featured in Columbia College Today's Bookshelf section "A straight forward and… More
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Wilson's Coca-Cola (R) Price Guide
By: Al Wilson PaperbackFilled cover-to-cover with approximately 2000 bright, color pictures of the most sought-after Coca-Cola products made, from advertisements, trays and bottles to haberdashery, jewelry and amazing one-of-a-kind novelties. This newly revised fourth edition helps to identify, date and price a full range… More
Up to 2 Weeks £28.00 -
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For God, Country, and Coca-Cola
By: Mark Pendergrast eBookFor God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique,… More
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Citizen Coke: The Making of Coca-Cola Capitalism
By: Bartow J. Elmore eBook"Citizen Coke demostrate[s] a complete lack of understanding about . . . the Coca-Cola systemâ past and present." â Ted Ryan, the Coca-Cola Company How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is… More
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The Coca-Cola Art of Jim Harrison
By: Jim Harrison eBookCoca-Cola is a true American original and one of the worldâ s most recognized and popular American products. In The Coca-Cola Art of Jim Harrison, the artist traces his lifelong love affair with the Coca-Cola trademark that began during his childhood in rural South Carolina. Harrison enjoyed… More
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Commemorative Coca-Cola (R) Bottles: An Unauthorized Guide
By: Joyce Spontak PaperbackMost of the modern hobbleskirt commemorative Coca-Cola bottles have been produced since 1991, and the miniatures only since 1993. More than 1,100 color photographs illustrate eleven chapters and a history of the bottles, from 3-inch-high miniatures to tall, 10-ounce bottles arranged year by year.… More
Up to 2 Weeks £28.00 -
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Citizen Coke: The Making of Coca-Cola Capitalism
By: Bartow J. Elmore HardbackCoke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. More
Up to 2 Weeks £21.99 -
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Citizen Coke: The Making of Coca-Cola Capitalism
By: Bartow J Elmore Audio BookUp to 2 Weeks £90.00 -
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Citizen Coke: The Making of Coca-Cola Capitalism
By: Bartow J Elmore Audio BookUp to 2 Weeks £29.95 -
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Citizen Coke: The Making of Coca-Cola Capitalism
By: Bartow J Elmore Audio BookUp to 2 Weeks £34.95 -
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Belching Out the Devil Global Adventures with Coca-Cola
By: Mark Thomas eBookCoca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe… More
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Pop Truth and Power at the Coca-Cola Company
By: Constance Hays eBookCoca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and… More
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Petretti's Coca-Cola Collectibles Price Guide The Encyclopedia of Coca-Cola Collectibles
By: Allan Petretti eBookChapter by colorful chapter of Coca-Cola calendars, serving trays, bottles, signs, vintage advertisements, toys, coolers, dispensers and countless other items representing the foremost name in soda pop collectibles await you, in this new edition of the superior Coca-Cola collectibles identification… More
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How I Beat Coca-Cola and Other Tales of One-Upmanship
By: Djerassi, Carl eBookCarl Djerassi crafts a shrewd collection of comedies of manners, exposing the foibles of elite tribes-business executives, chefs, scientists, professors, musicians, and other clever characters. They spar in battles of one-upmanship using class, education, gender, or prestige as their weapons,… More
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Coca-Cola Socialism: Americanization of Yugoslav Culture in the Sixties
By: Radina Vucetic HardbackThis book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. More
In Stock £45.00RRP £50.00 You save £5.00 (10%) -
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The Encyclopedia of Coca-Cola (R)Trays: An Unauthorized Collectoras Guide
By: Frank Laughlin PaperbackBeautifully illustrated and extensively researched, this is the most complete guide ever published on this popular area of Coke tray collecting. Classic trays from 1897 through the 1960s are here, as well as recent trays from the 1970s through 1999, many never before published. In addition to over… More
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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
By: David Butler, Linda Tischler PaperbackFeatures behind-the-scenes look at Coca-Cola's design-led strategy for growth. This title shows how any business can use the same approach to get to the next level. It is a must read for leaders, creatives and entrepreneurs. More
Up to 1 Week £10.11RRP £10.99 You save £0.88 (8%) -
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Design to Grow How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
By: David Butler, Linda Tischler eBookTomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most… More
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Inside Coca-Cola A CEO's Life Story of Building the World's Most Popular Brand
By: Neville Isdell, David Beasley eBookThe first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO… More
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Secret Formula The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
By: Frederick Allen eBookA "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psycheâ (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80… More
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Children of Marx and Coca-Cola: Chinese Avant-garde Art and Independent Cinema
By: Xiaoping Lin HardbackStudies Chinese avant-garde art and independent cinema from the mid-1990s to the beginning of the twenty-first century. This work situates selected artworks and films in the context of Chinese nationalism and post-socialism and against the background of the capitalist globalization that has so… More
Up to 1 Week £51.50 -
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How Coca-Cola Took Over the World: And 100 More Amazing Stories About the World's Greatest Brands
By: Giles Lury PaperbackThe stories of some of the world's most revered brands - and the lessons we can learn from them. More
Up to 2 Weeks £9.35RRP £12.99 You save £3.64 (28%) -
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Formula for Fortune How Asa Candler Discovered Coca-Cola and Turned It into the Wealth His Children Enjoyed
By: Ann Uhry Abrams eBookAsa Candler rose from a rural background to reap a fortune. His windfall came from purchasing the Coca-Cola formula in 1888 and establishing the company that became a national phenomenon in less than a decade. In Formula for Fortune, author Ann Uhry Abrams narrates the life and times of Candlerfrom… More
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Love and Cola Wars
By: Heidi Loney eBook…all aspects of public life, including schools, where the ultimate rivalry is between the two biggest cola corporations in the world. Sixteen year old Coco is a good girl from a respectable Coca Cola home. Just as summer is closing, she meets Vincente, an up-and-coming Olympic fencer who attends her… More
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What Makes Great Design
By: Susie Hodge, Jessica Glaser, Carolyn Knight PaperbackWhy are some designs more successful and influential than others? WHAT MAKES GREAT DESIGN showcases eighty exceptional creations, from the Polaroid Land camera and the Sony Walkman to the Coca- Cola bottle and Converse All Stars. More
Up to 1 Week £7.19RRP £9.99 You save £2.80 (28%) -
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Leave It All Behind - Saskwatch
By: Northside Records [CD Album]Track Listing Disc: 01 Track: 01 - The Delinquent • Track: 02 - Don't Wanna Try • Track: 03 - Your Love • Track: 04 - Coca Cola • Track: 05 - Two Hearts • Track: 06 - Leave It A More
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The Shattered Eye Agent Devereaux #3
By: Bill Granger eBook…machine-gunned and thrown into the Seine. A second body: Russian, an agent, sprwled in a drainage ditch near Lakenheath USAF base. And dead in Venice: two men, American and British. One, mutilated, wave-washed in the lagoon. The other dumped, garrotted, in an empty Coca Cola delivery boat.
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Good Luck Have Fun The Rise of eSports
By: Roland Li eBook…one of the fastest growing-and most cutthroat-industries in the world. A confluence of technology, culture, and determination has made this possible. Players around the world compete for millions of dollars in prize money, and companies like Amazon, Coca Cola, and Intel have invested billions. Espor More
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Managing Diversity: People 09.06 (Express Exec)
By: Roger Cartwright Paperback…for managing diversity successfully, from motivating all parts of the workforce to techniques for avoiding stereotyping, and from managing the multilingual organization to using technology Examples and lessons from some of the world's most successful businesses, including Coca Cola, British Air More
Up to 2 Weeks £10.11RRP £10.99 You save £0.88 (8%) -
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Thank You for Arguing What Aristotle, Eminem and Homer (Simpson) Can Teach Us About the Art of Persuasion
By: Jay Heinrichs eBook…art and science of persuasion - is not just an important skill, but the essential skill. We live our lives surrounded by persuasion: by posters, Coca Cola labels, politicians' press releases, cartoons and pop songs. Using all kinds of contemporary examples (from how Eminem really won the rapping co More
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Goodbye to Beekman Place A Novel
By: David Alan Dedin eBook…Place Hotel in Peoria, Illinois. The crime is brutal and sexual, and the killer left behind two clues that seem to have traveled through time: Coca Cola from 1902 made with cocaine instead of caffeine - and Mrs. Winslow's Soothing Clove Cigarettes, a brand defunct since 1898. With no witness to the… More
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The Ultimate Guide to Grilling How to Grill Just about Anything
By: Rick Browne eBook…tasted everything it has to offer. In The Ultimate Guide to Grilling, you will find recipes for plenty of bold barbecue concoctions, including Coca Cola Chicken, Aw Shucks Grilled Corn, BBQâ d Apple Pie, Rodneyâ s Tequila Porterhouse, and so much more. Browne also goes beyond the call of duty with… More
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Narconomics: How To Run a Drug Cartel
By: Tom Wainwright PaperbackEverything drug cartels do to survive and prosper they've learnt from big business - brand value and franchising from McDonald's, supply chain management from Walmart, diversification from Coca-Cola. More
In Stock £6.49RRP £9.99 You save £3.50 (35%) -
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Making Money Through Paid Surveys (Book 1)
By: V.T. eBook…make money online, just from your laptop, without any experience, and the best thing, totally free? Well, this method is called paid surveys. Simply just fill up survey forms and get paid for your feedback. It's true! Companies like Samsung, Coca Cola, Apple, Facebook are dying to get feedback fro More
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Alibaba The House That Jack Ma Built
By: Duncan Clark eBook…an English teacher, founded and built Alibaba into the second largest Internet company in the world. The companyâ s $25 billion IPO in 2014 was the worldâ s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce services that hundreds of millions of Chinese More
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Bumbelievable! Getting to the Bottom of Facts!
By: Macmillan eBook…to know about sport, medicine, space, ghosts, inventions and much, much more! Did you know that... By the time a person turns fifty, their nails will have grown a total of two metres. When it first appeared, Coca Cola, without the fizz, was sold as a medicine. There are 400 billion stars in the Mi More
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The Original Sound of Burkino Faso - Various Artists
By: Mr Bongo [Vinyl 12inch Album]Track Listing Disc: 01 Track: 01 - Jeunesse Wilila • Track: 02 - Teiba Lou Tounouna • Track: 03 - Kombisse • Track: 04 - Whisky Et Coca-Cola • Track: 05 - M'ba Lale • Track: 06 More
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Hour of the Star (Penguin Modern Classics)
By: Clarice Lispector PaperbackLiving in the slums of Rio and eking out a living as a typist, Macabea loves movies, Coca-Cola and her philandering rat of a boyfriend; she would like to be like Marilyn Monroe, but she is ugly and unloved. More
In Stock £4.39RRP £7.99 You save £3.60 (45%) -
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Organisational Learning and Effectiveness
By: Denton, John eBookBased upon indepth case studies of companies such as Coca-Cola and 3M this book is an original and comprehensive analysis of learning organisations. Includes interviews with over seventy managers and employees. More
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Love and the Incredibly Old Man: A Novel
By: Lee Siegel HardbackBased on the life of Juan Ponce de Leon - inventor of rum, cigars, Coca-Cola, and popcorn, this novel contains Native Americans, philandering cantors, passionate nuns, actresses, artists, and, small and large deceptions. More
Up to 2 Weeks £16.66RRP £17.00 You save £0.34 (2%) -
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High Performance Companies: Successful Strategies from the World's Top Achievers
By: Nitin Pangarkar HardbackPresents the easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over performers, proposing a number of rules of thumb (or principles) that companies can consider when making their day-to-day decisions which, in turn, can determine their actual strategies. More
Up to 2 Weeks £26.99 -
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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
By: Adrian J. Slywotzky, David J. Morrison HardbackThis text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. More
Up to 2 Weeks £39.99 -
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Seducing the French: The Dilemma of Americanization
By: Richard F. Kuisel PaperbackWhen Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This book presents an exploration of France's response to American influence after World War II. More
Up to 2 Weeks £25.00 -
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Authentic Fakes: Religion and American Popular Culture
By: David Chidester PaperbackExplores the religious dimensions of American popular culture in places such as: baseball, the Human Genome Project, Coca-Cola, rock 'n' roll, the rhetoric of Ronald Reagan, the charisma of Jim Jones, Tupperware, and the free market. More
Up to 2 Weeks £24.30RRP £27.00 You save £2.70 (10%) -
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The Law of Legacy Lesson 21 from The 21 Irrefutable Laws of Leadership
By: John C. Maxwell eBookWhen many companies lose their CEO, they go into a tailspin. But when Roberto Goizueta died, Coca-Cola didn't even hiccup. Why? Before his death, Goizueta lived by the Law of Legacy. More
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Will Big Business Destroy Our Planet?
By: Peter Dauvergne PaperbackWalmart. Coca-Cola. BP. Toyota. The world economy runs on the profits of transnational corporations. Politicians need their backing. Non-profit organizations rely on their philanthropy. People look to their brands for meaning. And their power continues to rise. More
In Stock £9.19RRP £9.99 You save £0.80 (8%) -
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Remembering the Andrews Sisters - The Andrews Sisters
By: Sounds of Yesteryear [CD Album]Track Listing Disc: 01 Track: 01 - Bei Mir Bist Du Schon • Track: 02 - Rum and Coca-cola • Track: 03 - Twenty-four Hours of Sunshine • Track: 04 - Working Sketch • Track: 05 - I Can Dream, More
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Soda Advertising Openers
By: Donald A. Bull Paperback…and can openers is explored here with over 350 photos featuring thousands of openers --Coca-Cola, Pepsi-Cola, Nehi, Cheerwine, New-Grape, Red Rock Cola, Moxi, Hires, and Royal Crown, to name a few--along with information on American patents; opener manufacturers; soda products; opener packaging;… More
Up to 2 Weeks £28.00 -
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Attitude is Everything Rev Ed 10 Life-Changing Steps to Turning Attitude into Action
By: Keith Harrell eBookIn the world of professional speakers, Keith Harrell is making a difference. The Wall Street Journal recognized it, dubbing him "A Star with Attitude." Such clients as IBM, Microsoft, Coca-Cola, Motorola, GM, Marriott International, and Boeing know itâ that's why Keith is one of the most… More
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Jeff Gordon Portrait of a Champion
By: Jeff Gordon eBook"Go out and work hard and just take it one step at a time." He is a living legend, an athlete whodominates his sport as few otherscan. With his rainbow-colored No.24 Dupont Chevrolet Monte Carlo, JeffGordon has accomplished what no man before him could. In 1997, he wonhis second NASCAR… More
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Soda Politics Taking on Big Soda (And Winning)
By: Marion Nestle eBookSodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as… More
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Soda Politics: Taking on Big Soda (And Winning)
By: Marion Nestle PaperbackSodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers-principally Coca-Cola and PepsiCo-into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as… More
Up to 2 Weeks £10.49RRP £14.99 You save £4.50 (30%) -
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Cultural Strategy:Using Innovative Ideologies to Build Breakthrough Brands Using Innovative Ideologies to Build Breakthrough Brands
By: Douglas Holt, Douglas Cameron eBookMarket innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack… More
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Coming to Our Senses Affect and an Order of Things for Global Culture
By: Dierdra Reber eBookComing to Our Senses positions affect, or feeling, as our new cultural compass, ordering the parameters and possibilities of what can be known. From Facebook "likes" to Coca-Cola "loves," from "emotional intelligence" in business to "emotional contagion" in… More
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Kosher USA How Coke Became Kosher and Other Tales of Modern Food
By: Roger Horowitz eBookKosher USA follows the fascinating journey of kosher food through the modern industrial food system. It recounts how iconic products such as Coca-Cola and Jell-O tried to become kosher; the contentious debates among rabbis over the incorporation of modern science into Jewish law; how Manischewitz… More
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High Performance Companies Successful Strategies from the World's Top Achievers
By: Nitin Pangarkar eBookThe easy-to-adopt strategies that make companies from Coca-Cola to Starbucks perennial over-performers and that you can use, too High Performance Companies complements the frameworks for strategy making detailed in many existing books, proposing a number of rules of thumb (or principles) that… More
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The People's Car a global history of the Volkswagen Beetle
By: Bernhard Rieger eBookBernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies,… More
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Marketing Aesthetics The Strategic Management of Brands, Identity, and Image
By: Alex Simonson, Bernd H. Schmitt eBookThere is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and… More
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The French Way: How France Embraced and Rejected American Values and Power
By: Richard F. Kuisel HardbackThere are over 1,000 McDonald's on French soil. And two Disney theme parks have opened near Paris in the last two decades. From McDonald's and Coca-Cola to free markets and foreign policy, this book looks closely at the conflicts and contradictions of France's relationship to American politics and… More
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Panic Attacks Media Manipulation and Mass Delusion
By: Robert Bartholomew eBookExamining the ability of the media to whip up a panic and our tendency to fall victim to mass delusion and hysteria, this title discusses America's "kissing bug" scare of 1899; Seattle's atomic fallout fiasco of 1954; the phantom slasher of Taipei in 1956; Belgium's recent Coca-Cola… More
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Bargain Fever How to Shop in a Discounted World
eBookWhen Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the… More
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Cambridge Studies in Law and Society: Indigeneity and Legal Pluralism in India: Claims, Histories, Meanings
By: Pooja Parmar PaperbackThis interdisciplinary study juxtaposes the popular, legal, and indigenous accounts of a dispute over a Coca-Cola facility in Kerala, India. It includes interviews with members of indigenous communities, activists, politicians, lawyers, and judges, as well as an analysis of litigation currently… More
Up to 2 Weeks £20.69RRP £22.99 You save £2.30 (10%) -
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China CEO Voices of Experience from 20 International Business Leaders
By: Juan Antonio Fernandez, Laurie Underwood eBookCHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives… More
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Snow Job The War Against International Cocaine Trafficking
By: Kevin Jack Riley eBookCocaine has had a long and prominent position in the history of American substance abuse. As far back as the late 1800s cocaine was commonly found hi patent medicines, elixirs, and, astonishingly, in the earliest versions of Coca-Cola. Eventually, the potency of cocaine was recognized and its… More
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How Brands Become Icons The Principles of Cultural Branding
By: D. B. Holt eBookCoca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of… More
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Elizabethtown
By: Meranda L. Caswell eBookIn the 1850s, Elizabethtown flourished due to the traffic from the Louisville & Nashville Railroad and Turnpike. Over the next decades, the community grew in size and population, evolving into the romantic travel destination and quaint hometown that it is now. Today, visitors tour Elizabethtown to… More
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Vicksburg: Town and Country
By: Gordon Cotton eBookThough best known for the forty-seven-day siege many think sealed the fate of the Confederacy, Vicksburg, Mississippi boasts several claims to fame. Located near the site of the first European settlement in the state, Vicksburg is also the first place in America where Coca-Cola was bottled and home… More
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Picker's Pocket Guide - Signs How to Pick Antiques Like a Pro
By: Eric Bradley eBookSigns of Success Discover what the pros know with this hands-on, how-to guide to picking advertising signs. Learn what seasoned collectors look for and what they value in this easy-to-follow and indispensable pocket guide. YOU'LL UNCOVER: * The best categories of signs: beer, Coca-Cola, petroliana,… More
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Gathering of Cans
By: Robert Saunders eBookSpecial Cans: Gold Budweiser; Green Mountain Dew; Red Santa Claus Coca-Cola; and Orange NEHI take the reader on another special journey with Zoie Baker; from the romantic but turbulent time of World War II, through the tumultuous decade of the 1960's; and ending with Zoie gathering cans during the… More
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Technobrands How to Create & Use â Brand Identityâ to Market, Advertise & Sell Technology Products
By: Chuck Pettis eBookIn TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of… More
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Yes, My Accent is Real A Memoir
By: Kunal Nayyar eBookA delightfully funny collection of essays by the Indian-American actor, Kunal Nayyar, who plays the loveable, sincere yet incurably dorky character Raj in The Big Bang Theory. In this revealing book, Kunal Nayyar traces his journey from a nervous little boy in New Delhi who mistakes an awkward first… More
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Narconomics How To Run a Drug Cartel
By: Tom Wainwright eBookEverything drug cartels do to survive and prosper theyâ ve learnt from big business â brand value and franchising from McDonaldâ s, supply chain management from Walmart, diversification from Coca-Cola. Whether itâ s human resourcing, R&D, corporate social responsibility, off-shoring,… More
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My Life as a Dollar Bill
By: Sanjini Bhakta eBookFollow the life of Bill, the one dollar bill on its adventures from the bank, to the streets of New York City, to a Coca-Cola Machine, to a fun taxi cab ride, on a roller coaster ride in Disney World; Florida and to a classroom in Austin; Texas. Every dollar counts and so does this one dollar bill! More
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Will Big Business Destroy Our Planet?
By: Peter Dauvergne eBookWalmart. Coca-Cola. BP. Toyota. The world economy runs on the profits of transnational corporations. Politicians need their backing. Non-profit organizations rely on their philanthropy. People look to their brands for meaning. And their power continues to rise. Can these companies, as so many are… More
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The End of Loyalty The Rise and Fall of Good Jobs in America
By: Rick Wartzman eBookHaving a good, stable job used to be the bedrock of the American Dream. Not anymore. In this richly detailed and eye-opening book, Rick Wartzman chronicles the erosion of the relationship between American companies and their workers. Through the stories of four major employers--General Motors,… More
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Leeds United Trials and Tribulations
By: Phil Rostron eBookLeeds United have arguably experienced the most dramatic upheaval in fortunes of any club in the recent history of English football. From their rise to a championship challenge in the Premiership and subsequent participation in the Champions League semi-finals, they plunged to the brink of… More
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Alpha Dogs How Political Spin Became a Global Business
By: James Harding eBookDavid Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into… More
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Intellectual Property and Information Wealth [4 volumes]: Issues and Practices in the Digital Age
By: Peter K. Yu HardbackFeaturing insights from leading scholars, practitioners, and policymakers, and examples as diverse as the controversy over Napster and the fierce protection of Coca-Cola's secret formula, this four-volume set provides analysis, historical context, and emerging practical applications from the public,… More
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American Advertising in Poland: A Study of Cultural Interactions Since 1990
By: Jeffrey K. Johnson PaperbackExamines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new… More
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Trade Unionists Against Terror: Guatemala City, 1954-1985 (New edition)
By: Deborah Levenson-Estrada PaperbackProvides the first comprehensive analysis of how urban labour unions took shape in Guatemala under conditions of state terrorism. Deborah Levenson-Estrada explores how workers made sense of their struggle for rights in the face of death squads and other forms of violent opposition from the state.… More
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Sounds Like Branding: Use the Power of Music to Turn Customers into Fans
By: Jakob Lusensky HardbackSounds Like Branding is an `ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike,… More
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The People's Car: A Global History of the Volkswagen Beetle
By: Bernhard Rieger HardbackBernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies,… More
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The Social Media Manifesto
By: Jed Hallam HardbackThe Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement… More
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Brand Society: How Brands Transform Management and Lifestyle
By: Martin Kornberger PaperbackThink Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume… More
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Power Branding: Leveraging the Success of the World's Best Brands
By: Steve McKee HardbackIgnoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best… More
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Molecules at an Exhibition Portraits of Intriguing Materials in Everyday Life
By: John Emsley eBookWhat is it in chocolate that makes us feel good when we eat it? What's the molecule that turns men on? What's the secret of Coca-Cola? In this fascinating book, John Emsley takes us on a guided tour through a rogue's gallery of molecules, some harmful some pleasant, showing how they affect our… More
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Branding: A Very Short Introduction
By: Robert Jones eBookBranding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever… More
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Hour of the Star
By: Clarice Lispector eBookLiving in the slums of Rio and eking out a living as a typist, Macabéa loves movies, Coca-Cola and her philandering rat of a boyfriend; she would like to be like Marilyn Monroe, but she is ugly and unloved. Yet telling her story is the narrator Rodrigo S.M., who tries to direct Macabéa's fate but… More
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Swapping Paint
By: Jim Lavene Joyce Lavene eBookGlad Wyczhewski lives for three things: NASCAR cold beer and his passionate wife Ruby. Tailing the race circuit in an RV the newlyweds stop in Concord North Carolina-just down the road from Ruby's hometown-for the Coca-Cola 600. But the excitement of race week stalls when a driver Ricky Sanders is… More
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The Coke Machine The Dirty Truth Behind the World's Favorite Soft Drink
eBookThe Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has… More