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Why Customers Would Rather Have a Smartphone than a Car Relationship Retailing as an OpportunityBy: Cor Molenaar eBook
…Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and… More£35.75 VIEWWAS £41.99 You save £6.24 (15%)