Defining business alignment as the process of "ensuring that a new project, program, or process is connected directly to business impact measures, usually expressed in terms such as output, quality, cost, or time," 10 Steps to Successful Business Alignment offers concrete, detailed input, suggestions and now-how on how to plan for, implement, create, and maintain effective alignment for projects of nearly every size and scope. This book covers the full spectrum of issues related to alignment, including planning the alignment with clients; determining payoff, business, performance, and preference needs; addressing high-level objectives; measuring impact; reporting the results of the alignment; and more. Some of the topics on which this volume drills down into useful detail include: How and when to discuss alignment with clients Which projects are (and which projects aren't) appropriate for applying alignment A detailed, highly objective review of how to measure the impact of alignment The most effective ways to report and communicate your results Truly a comprehensive resource on alignment, 10 Steps to Successful Business Alignment delivers practical insight on every step of the process
Dr. Patti Phillips is president & CEO of the ROI Institute and a recognised expert in measurement and evaluation. Clients include Fortune 500 companies, federal and state government agencies, and non-governmental organisations. She serves as faculty for the UN System Staff College in Turin, Italy, where she teaches the ROI Methodology and Measurement for Results-Based Management. She also serves as Professor of Practice for The University of Southern Mississippi's Ph.D. in Human Capital Development program and as Principal Research Fellow at The Conference Board. Patti is author, co-author, or editor of numerous books and articles on the topic of measurement, evaluation, and ROI.