Sales - it's an everyday event and part of every business transaction a million times a day. Drawing upon extensive resources, ASTD has put together the fundamental elements of successful sales - the kind of success everyday business professionals can apply to create lasting relationships, productive business dealings, and successful bottom line results. Learn from the professionals how to develop a sales mindset, become an active listener, ask the right questions, be positive, and build trust with your clients - all traits of successful sales people.
Brian W. Lambert is the director of ASTD's Sales Training Drivers, where he works with internal and external clients to create relevant content, tools, and resources for sales trainers and sales managers. Brian lives in Washington DC, USA. Tim Ohai is president of Growth & Associates, a consulting association that focuses on the people dynamics of change, both organizationally and personally. His expertise includes sales performance, executive coaching, and developing the talent pipeline. Tim lives San Francisco, California, USA Eric Kerkhoff is account manager for Hewlett-Packard Company where he is responsible for helping clients leverage information technology to reduce cost, mitigate risk, and successfully respond to market conditions. Eric lives in Washington DC, USA.