Whether you run a solo consulting practice or a worldwide enterprise, you likely use some form of social networking to connect your customer base to the services or products you offer. While businesses of all sizes do recognize the 'game changer' potential of social networking's proliferation and millions of users, many still struggle with putting together a rational plan to take advantage of its full potential. ""10 Steps to Successful Social Networking for Business"" offers you a step-by-step plan to use the advantages of social networking to build brand and customer loyalty and to share organizational knowledge. In addition, the book shows you how social networking can be used to increase market share and drive sales. Grounding in social networking is provided in the initial steps of the book with a discussion of how widely available social networking options such as Facebook.com and Linked.com and content sharing networks such as Delicious.com and Digg.com are currently being used by organizations. Succeeding steps demonstrate how to make the right social networking decisions for your organization including how to tie your choices to key business drivers, make decisions about building a custom social networking system or using an off the shelf system, how to build an audience and connect you business to the world, and finally how to stay ahead of technology.
Darin Hartley is a learning professional and author with a strong interest in social networking systems for business and learning and lives in Poulsbo, Washington.
Preface; Introduction; Step 1 - Understand the Technology, Identify Business Benefits; Step 2 - Identify Sales, Brand, and Organizational Value; Step 3 - Choose the Right Technology; Step 4 - Tie social networking to key business drivers; Step 5 - Develop a Social Networking Plan; Step 6 - Launch the Social Networking Initiative; Step 7 - Build Success One Day at a Time; Step 8 - Make it Personal - Get Customers to Love Your Business; Step 9 - Connect Your Business to the World; Step 10 - Stay Ahead of New Technologies and Thrive; Conclusion; Resources for Trainers; Index; About the Author.