100 Ways to Create a Great Ad

100 Ways to Create a Great Ad

By: Tim Collins (author)Paperback

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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

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About Author

Tim Collins is originally from Manchester, England and now lives in London. Following a successful advertising career, he has written numerous books for children and on humour including The Little Book of Twitter: Get Tweetwise! (2009).

Product Details

  • publication date: 04/08/2014
  • ISBN13: 9781780671680
  • Format: Paperback
  • Number Of Pages: 208
  • ID: 9781780671680
  • weight: 950
  • ISBN10: 1780671687

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