On every page of this book is a simple action plan for making poverty history - 100 simple but effective ideas that will make a real difference to the way that millions of people live in the developing world. From getting your local newspaper involved to making personal choices about shopping, food and travel, everyone who buys this book can play an active part in changing the world for the better. Every page includes step-by-step instructions with telephone numbers, website addresses and detailed advice on how to get your message heard.
John Madeley is a leading voice in the area of globalisation,Third World development and fair trade. A journalist and author , he writes on these issues for The Observer,The Financial Times and The Independent. He is a Reader in the Church of England and he lives in Reading.