The retail industry is one of the most competitive and therefore challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low. As a result, getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers and business owners a vast collection of innovative options. Like the other books in "Rockport's 1,000" series, the pages will explode with ideas for promotions, signage, tags, advertisements, flyers, bags, logos and ad premiums such as novelties, giveaways and more.
Since 1971, JGA has evolved to become one of the leading design, brand strategy and architectural firms specialising in transactional environments in America. Recognised as a 'Top Ten Retail Design Firm' by Interior Design magazine and named winner in a myriad of environmental and graphic design competitions, JGA's recent award-winning projects include Brookstone, Hershey's, Jaguar, The North Face, Godiva Chocolatier, Spencer's and Metropark.