In politics, there are no prizes for second place.Packed with advice and practical examples, this new, fully updated edition of the classic political guide reveals the insider secrets and skills you need to make sure you're a winner on election day. In 101 bite-sized chapters, seasoned campaign professionals Mark Pack and Edward Maxfield share successful tactics from around the globe to help steer you on the course to power.Learn how to pass the three-seconds test; don't wear a helmet when crushing cars with a tank; and never, ever, forget the law of the left nostril. Heed these lessons and win that election.
Mark Pack ran the Liberal Democrats' internet operation in the 2001 and 2005 general elections and is co-author of the party's handbook for general election agents. He is Associate Director at the consulting firm Blue Rubicon.; Edward Maxfield has almost twenty years' experience in political communication and lobbying. He has worked as a campaigner in the charity sector and was a member of the Liberal Democrats' national campaigns department.
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- ID: 9781785900914
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