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Ever wanted to get a better deal for your community? Ever watched politicians and thought 'I could do a better job'? This book reveals the secrets and skills you need to take the first step to power - getting elected. Written by two experienced political insiders, it is a breezy, accessible grass-roots guide to running an election campaign at any level. It draws on successful tactics from around the world and presents the lessons in a digestible format - a hundred short chapters that together will tell you 'How To Win an Election.' Among the many lessons you will learn along the way are why you must learn to hate trees; why a picture is NOT worth a 1,000 words; why you must always have more people than chairs; why the best form of advertising is also the very worst, and why communicating is like cooking.
Mark Pack is Head of Digital at MHP Communications, one of the top ten communications consultancies in the UK. He was previously Head of Innovations at the Liberal Democrats and ran the party's 2001 and 2005 internet general election campaigns. He is Co-editor of Liberal Democrat Voice, one the UK's leading political blogs. Edward Maxfield is secretary for the Liberal Democrat European Group.
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- ID: 9781849543125
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