25 Need-To-Know Strategy Tools by Vaugh... | WHSmith Books
25 Need-To-Know Strategy Tools

25 Need-To-Know Strategy Tools

By: Vaughan Evans (author)Paperback

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Includes 10 handy do's and don'ts of strategy development * Need powerful decision-making tools at your fingertips?* Want to get the most out of strategic thinking models like Porter's Five Forces?* Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

About Author

Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.


About the authorPublisher's acknowledgementsIntroductionTop 10 Dos and Don'ts of Strategy Development 1. Identifying key segments Using it: IBM2. Setting long-term goals Using it: Virgin Galactic3. Setting SMART objectives Using it: the BBC4. Core Ideology (Collins and Porras) Using it: Sony5. The HOOF approach to demand forecasting (Evans) Using it: Apps6. The five forces (Porter) Using it: Blockbuster7. Rating competitive position Using it: Samuel Adams8. The resource and capability strengths/importance matrix (Grant) Using it: Virgin Group9. The value chain (Porter) Using it: Zara10. The product/market matrix (Ansoff) Using it: Virgin Cola11. The attractiveness/advantage matrix (GE/McKinsey) Using it: Extramural Ltd12. The growth/share matrix (BCG) Using it: Extramural Ltd13. Three generic strategies (Porter) Using it: Southwest Airlines14. The experience curve (BCG) Using it: Energy technologies15. Blue ocean strategy (Kim and Mauborgne) Using it: Cirque du Soleil16. Optimising the corporate portfolio Using it: Extramural Ltd17. Creating value through mergers, acquisitions and alliances Using it: Lloyds Banking Group18. Creating parenting value (Goold, Campbell and Alexander) Using it: Oil company mineral resources19. Core competences (Hamel and Prahalad) Using it: Red Bull20. Deliberate and Emergent Strategy (Mintzberg) Using it: Facebook21. Profit from the core (Zook) Using it: Marvel Entertainment22. Disruptive technologies (Christensen) Using it: Toyota23. Good strategy, bad strategy (Rumelt) Using it: Wal-Mart24. Innovation hot spots (Gratton) Using it: Linux25. The Suns & Clouds Chart (Evans) Using it: Madonna Conclusion 10 Useful Strategy Books to Read Next Glossary of terms References and Further Reading Index

Product Details

  • ISBN13: 9781292016436
  • Format: Paperback
  • Number Of Pages: 224
  • ID: 9781292016436
  • weight: 354
  • ISBN10: 1292016434

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