About Author
Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.
Contents
About the author Publisher's acknowledgements Introduction Top 10 Dos and Don'ts of Strategy Development 1. Identifying key segments Using it: IBM 2. Setting long-term goals Using it: Virgin Galactic 3. Setting SMART objectives Using it: the BBC 4. Core Ideology (Collins and Porras) Using it: Sony 5. The HOOF approach to demand forecasting (Evans) Using it: Apps 6. The five forces (Porter) Using it: Blockbuster 7. Rating competitive position Using it: Samuel Adams 8. The resource and capability strengths/importance matrix (Grant) Using it: Virgin Group 9. The value chain (Porter) Using it: Zara 10. The product/market matrix (Ansoff) Using it: Virgin Cola 11. The attractiveness/advantage matrix (GE/McKinsey) Using it: Extramural Ltd 12. The growth/share matrix (BCG) Using it: Extramural Ltd 13. Three generic strategies (Porter) Using it: Southwest Airlines 14. The experience curve (BCG) Using it: Energy technologies 15. Blue ocean strategy (Kim and Mauborgne) Using it: Cirque du Soleil 16. Optimising the corporate portfolio Using it: Extramural Ltd 17. Creating value through mergers, acquisitions and alliances Using it: Lloyds Banking Group 18. Creating parenting value (Goold, Campbell and Alexander) Using it: Oil company mineral resources 19. Core competences (Hamel and Prahalad) Using it: Red Bull 20. Deliberate and Emergent Strategy (Mintzberg) Using it: Facebook 21. Profit from the core (Zook) Using it: Marvel Entertainment 22. Disruptive technologies (Christensen) Using it: Toyota 23. Good strategy, bad strategy (Rumelt) Using it: Wal-Mart 24. Innovation hot spots (Gratton) Using it: Linux 25. The Suns & Clouds Chart (Evans) Using it: Madonna Conclusion 10 Useful Strategy Books to Read Next Glossary of terms References and Further Reading Index
Product Details
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publication date:
16/10/2014
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ISBN13:
9781292016436
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Format:
Paperback
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Number Of Pages:
224
- ID: 9781292016436
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weight:
354
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ISBN10:
1292016434
Delivery Information
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes
