4 Routes to Entrepreneurial Success
By: John B. Miner (author)Paperback
1 - 2 weeks availability
Based on 20 years of research of a systematic seven-year study of 100 entrepreneurs, this book details the distinctive characteristics of each personality type--Personal Achiever, Supersalespeople, Real Managers, and Expert Idea Generators-- and explains why they succeed or fail.
Introduction: four types of entrepreneur, four ways to succeed. The personal achiever entrepreneur; how personal achievers succeed or fail; the supersalesperson entrepreneur; how supersalespeople succeed or fail; the real manager entrepreneur; how real managers succeed or fail; the expert idea generator entrepreneur; how expert idea generators succeed or fail; when more than one pattern is prominent - the complex entrepreneur; assessing entrepreneurial talent - your own and others'; do women possess different patterns and follow different routes?; educating for entrepreneurship; what if I lack any strong entrepreneurial pattern?. Appendix: measuring the entrepreneurial patterns.
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- ID: 9781881052821
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