4 Routes to Entrepreneurial Success

4 Routes to Entrepreneurial Success

By: John B. Miner (author)Paperback

1 - 2 weeks availability


Based on 20 years of research of a systematic seven-year study of 100 entrepreneurs, this book details the distinctive characteristics of each personality type--Personal Achiever, Supersalespeople, Real Managers, and Expert Idea Generators-- and explains why they succeed or fail.

Create a review


Introduction: four types of entrepreneur, four ways to succeed. The personal achiever entrepreneur; how personal achievers succeed or fail; the supersalesperson entrepreneur; how supersalespeople succeed or fail; the real manager entrepreneur; how real managers succeed or fail; the expert idea generator entrepreneur; how expert idea generators succeed or fail; when more than one pattern is prominent - the complex entrepreneur; assessing entrepreneurial talent - your own and others'; do women possess different patterns and follow different routes?; educating for entrepreneurship; what if I lack any strong entrepreneurial pattern?. Appendix: measuring the entrepreneurial patterns.

Product Details

  • publication date: 01/09/1996
  • ISBN13: 9781881052821
  • Format: Paperback
  • Number Of Pages: 216
  • ID: 9781881052821
  • weight: 311
  • ISBN10: 1881052826

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly