This text focuses on the basics of design-helping today's students think about and explore ways of approaching their work in their chosen design field. The text has a conversational, humorous tone and uses easily recognized, often common-place illustrative materials. It first explores each of the elements of design individually, then explains the principles of design, and finally, shows how elements and principles are combined in the design process.
I. INTRODUCTION TO DESIGN. 1. What Design Is. The Design Encounter. What Is Design Supposed to Mean? This Is What We'll Do! 2. The Design Scene. Kinds of Design. The Role of the Designer. Are You Already a Designer? Let's Think About Design. Review. II. ELEMENTS OF DESIGN. 3. Space. Kinds of Space. Pictorial Space. Time and Motion. Let's Think About Space... What Can You Do with Space? Can You Identify...? Review. 4. Line. What Is a Line? Kinds of Line. Let's Think About Line... What Can You Do with Lines? Can You Identify...? Review. 5. Shape. What Is a Shape? Kinds of Shapes. Positive and Negative Shapes. Let's Think About Shapes... What Can You Do with Shapes? Can You Identify...? Review. 6. Value. What Is Value? A Matter of Relativity. Let's Think About Values... What Can You Do with Values? Can You Identify...? Review. 7. Texture. What Is Texture? Rough or Smooth? Can You Identify...? Let's Think About Texture... What Can You Do with These Textures? Review. 8. Color. What Is Color? Color Wheels. Color Identity. Color Perception. Color Interaction or "Those Lying Colors." Let's Think About This Painting... Let's Think About Color... What Can You Do with Color? Can You Identify...? A Preview of Things to Come. Review. III. PRINCIPLES OF DESIGN: USE OF THE ELEMENTS. 9. Space Division and Balance. Use of the Elements. Dividing Space. Balance. Kinds of Balance. Let's Think About Space Division... Let's Think About Balance... What Would Happen If...? Ideas to Try Dividing Space. What Would Happen If...? Ideas to Try for Balance. Can You Identify...? Review. 10. Unity. Repetition. Variety. Rhythm. Let's Think About Unity... Analysis. What Would Happen If...? An Idea to Try with Unity. A Design Analysis. Review. 11. Emphasis. Contrast. Selection. Let's Think About Emphasis... Ideas to Try for Emphasis or Focal Point. Can You Identify...? Review. IV. APPLICATION OF PRINCIPLES OF DESIGN AND MORE. 12. Shape Relationships. Safety Nets. Shape Relationships. Ideas to Try. Now Try the Following... Review. 13. Analysis of Designs. Design Analysis. Defining the Principles. Can You Do These...? V. THE THIRD DIMENSION. 14. Three-Dimensional Design. Three-Dimensional Design. How Is It Different? How Is It the Same? Let's Think About 3-D Design... What Can You Do to Create a 3-D Design? Can You Identify...? Ideas to Try with 3-D Design. Review. VI. SOME LAST THOUGHTS. 15. Problems & Solutions. Problem-Solving Procedure. Materials. Tools. The Emergence of Style...and You! Choice. Connections. Passion. Review. 16. Conclusion. A Concluding Thought. A Chocolate Cake Recipe! Glossary. Further Research For Your Enjoyment. Bibliography.
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4th Revised edition
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