A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Marketing for a New Century)
By: Shelby Dean Hunt (author)Hardback
1 - 2 weeks availability
A General Theory of Competition develops a ground-breaking new theory of competition - 'resource-advantage theory'. Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition. In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy. This volume is extremely well-referenced, with detailed source notes.
Introduction Antecedents and Affinities Evolutionary and 'Austrian' Economics Antecedents and Affinities Heterogeneous Demand and Differential Advantage Antecedents and Affinities Business Strategy and Institutional Theory Resource-Advantage Theory Foundational Premises Resource-Advantage Theory An Evolutionary Theory of Competition Productivity, Efficiency and Effectiveness Endogeneous Economic Growth The Wealth of Nations Conclusion
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- ID: 9780761917281
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