A General Theory of Visual Culture

A General Theory of Visual Culture

By: Whitney Davis (author)Hardback

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What is cultural about vision - or visual about culture? In this ambitious book, Whitney Davis provides new answers to these difficult and important questions by presenting an original framework for understanding visual culture. Grounded in the theoretical traditions of art history, "A General Theory of Visual Culture" argues that, in a fully consolidated visual culture, artifacts and pictures have been made to be seen in a certain way; what Davis calls 'visuality' is the visual perspective from which certain culturally constituted aspects of artifacts and pictures are visible to informed viewers. In this book, Davis provides a systematic analysis of visuality and describes how it comes into being as a historical form of vision. Expansive in scope, "A General Theory of Visual Culture" draws on art history, aesthetics, the psychology of perception, the philosophy of reference, and vision science, as well as visual-cultural studies in history, sociology, and anthropology. It provides penetrating new definitions of form, style, and iconography, and draws important and sometimes surprising conclusions (for example, that vision does not always attain to visual culture, and that visual culture is not always wholly visible). The book uses examples from a variety of cultural traditions, from prehistory to the twentieth century, to support a theory designed to apply to all human traditions of making artifacts and pictures - that is, to visual culture as a worldwide phenomenon.

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About Author

Whitney Davis is the George C. and Helen N. Pardee Professor of History of Art at the University of California, Berkeley. He is the author of many books, most recently "Replications: Archaeology, Art History, Psychoanalysis" and "Queer Beauty: Sexuality and Aesthetics from Winckelmann to Freud and Beyond".


llustrations xi Preface xv Part One The Successions of Visual Culture Chapter 1: Vision Has an Art History 3 Chapter 2: Vision and the Successions to Visual Culture 11 Part Two What Is Cultural about Vision? Chapter 3: What Is Formalism? 45 Chapter 4: The Stylistic Succession 75 Chapter 5: The Close Reading of Artifacts 120 Chapter 6: Successions of Pictoriality 150 Chapter 7: The Iconographic Succession 187 Chapter 8: Visuality and Pictoriality 230 Part Three: What Is Visual about Culture? Chapter 9: How Visual Culture Becomes Visible 277 Chapter 10: Visuality and the Cultural Succession 322 Notes 341 Index 375

Product Details

  • publication date: 07/02/2011
  • ISBN13: 9780691147659
  • Format: Hardback
  • Number Of Pages: 400
  • ID: 9780691147659
  • weight: 1228
  • ISBN10: 0691147655

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