Selected Proceedings of the Xth Public Relations World Congress Between People and Power', Amsterdam, June 3-7, 1985.
one The state of the art.- 1 The state of the art.- two The flow of information.- 2 Coping with information.- 3 Global information: the right to communicate.- 4 Measuring PR effectiveness.- 5 Intermediating writing: a new language, a new approach.- 6 Information industry: the impact of electronics on PR.- 7 Journalism: gatekeeper or pontiff.- 8 Managing communication in government.- three Organizational communication.- 9 Internal communication for greater involvement.- 10 Communicating within a multinational.- 11 Corporate culture.- 12 Meetings as a tool of internal PR.- 13 Methods of internal communication.- 14 Employees relations: social auditing and motivation.- four Changes in society.- 15 Implications of social and technological changes.- 16 How professional PR may contribute to strategic leadership.- 17 A look at the future, an overview of PR in the nineties.- 18 A look at the future from the continents.- 19 Complexity in international relations.- 20 Survival of the individual in the information society.- 21 PR in crises.- 22 Competition, overlaps and interrelations between various disciplines.- 23 The role of PR in an organisation.- five The profession and its ethics.- 24 Reliability of the PR profession.- 25 Management and moral standards.- 26 Consultants and their code of conduct.- 27 Public relations ethics in practice.- six Trends in education.- 28 A report on the seminar.- 29 The scientific setting of PR.- 30 Theoretical and practical objectives in PR education.- 31 PR education at universities.- 32 A college model.- 33 A university model.- 34 The Berlin model.- 35 Didactics of the case-study method in PR curricula.- 36 Systematics in PR case-studies.- 37 Student participation in research projects.- seven Developments in public relations.- 38 Worldwide marketing trends.- 39 Lobbyists: the unelected lawmakers.- 40 Sponsoring sports and culture.- 41 Significance of minority forces.- 42 Role of women in PR.- 43 Selling a sell-out: PR for mergers.- 44 Planning information for financial communities.- 45 Emergence of soft values.- 46 Communicating with colleagues: the organisation of a PR congress.- 47 Speaking out for ourselves.- 48 Recognizing the PR profession.- 49 Fund raising.- 50 Famous PR cases.- Biographies.
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