A step-by-step guide on how to set up your own complementary health care practice. This book covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It covers all the legal requirements, detailed and precise financial calculations and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. The manual is relevant for a broad spectrum of complementary practitioners, from chiropractors to massage therapists.
Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples
Includes detailed information on how to write a business plan, with a numerically linked example
Covers day-to-day aspects of running a practice
International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information
Financial templates are supplied as appendices
The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.
Chiropractor, acupuncturist, western and Chinese herbalist in private practice. Lecturer in Pharmacology and Toxicology at the Northern College of Acupuncture. Lecturer in Western Medicine at the Northern College of Acupuncture. Peer reviewer, Clinical Chiropractic, Elsevier Journal.
Part I Initial Preparation 1 Where do I start? Brainstorming 2 How do you decide on the type of practice you want? 3 Ways of trading 4 The mechanics of putting the practice together - location, location, location 5 Dealing with professionals in the start up and running of your practice 6 Insurance 7 Contracts 8 Legislation Part II Marketing 9 Marketing introduction 10 Market research 11 Analysing marketing information and preparing it for use 12 Introduction to advertising and public relations 13 Advertising and promotion 14 Public relations Part III Financial Matters 15 Finance introduction 16 Financial considerations for your business plan 17 Putting a business plan together 18 Raising finance Patr IV Procedure 19 Clinic procedure 20 Working with the conventional medical profession 21 Strategies for coping with the demands on you while you are developing your clinic 22 How to deal with money matters now your clinic is open 23 What about the future? Index