This book describes, through a comprehensive approach that unites theory and practice, consulting principles for all those wishing to expand their abilities to initiate and implement organizational change. It lays the groundwork for the perceptive handling of each assignment through the integration of knowledge, experience, and instinct. It thoroughly examines the major aspects of a consulting assignment, along with the required practical skills and techniques. Explanatory graphics and case studies based on real-world examples abound to ensure that ideas can become roadmaps to developing important consulting tools.
Steven C. Stryker has been a professional consultant for over 30 years. He is the author of Principles and Practices of Professional Consulting (2010).
Foreword by Steven Epner Preface One: So You Want to Be a Consultant? Two: Deciding to Be a Consultant Three: Opening the Practice Four: Marketing: Attracting the Potential Client Five: Securing the Contract Six: Carrying Out the Consulting Engagement Seven: Using Advertising and Promotion Effectively Eight: Controlling For Profit and Growth Nine: Practicing Ethics in Everyday Consulting Ten: Consulting for the Public Sector Eleven: Consulting Abroad Twelve: Expanding Your Consulting Practice Thirteen: Looking Ahead
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