A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

By: Douglas B. Ward (author)Hardback

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Description

How a dominant magazine publisher developed the business of market research

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About Author

Douglas Ward is an Assistant Professor in the William Allen White School of Journalism and Mass Communications at the University of Kansas.

Contents

Acknowledgments Introduction 1. A New Era of Business 2. An Unlikely Leader 3. What Was Commercial Research? 4. Winning over the Skeptics 5. Barbarians, Farmers, and Consumers 6. Readers as Consumers 7. Chasing the Consumer, Protecting the Company 8. The Legacy of Commercial Research Epilogue Notes Index

Product Details

  • publication date: 28/07/2009
  • ISBN13: 9781439900154
  • Format: Hardback
  • Number Of Pages: 240
  • ID: 9781439900154
  • weight: 408
  • ISBN10: 1439900159

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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