A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
By: Douglas B. Ward (author)Hardback
1 - 2 weeks availability
How a dominant magazine publisher developed the business of market research
Douglas Ward is an Assistant Professor in the William Allen White School of Journalism and Mass Communications at the University of Kansas.
Acknowledgments Introduction 1. A New Era of Business 2. An Unlikely Leader 3. What Was Commercial Research? 4. Winning over the Skeptics 5. Barbarians, Farmers, and Consumers 6. Readers as Consumers 7. Chasing the Consumer, Protecting the Company 8. The Legacy of Commercial Research Epilogue Notes Index
Number Of Pages:
- ID: 9781439900154
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes
Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly
© Copyright 2013 - 2016 WHSmith and its suppliers.
WHSmith High Street Limited Greenbridge Road, Swindon, Wiltshire, United Kingdom, SN3 3LD, VAT GB238 5548 36