A New Paradigm of Library and Information Services Marketing (Chandos Information Professional Series)
By: Dinesh K. Gupta (author)Paperback
1 - 2 weeks availability
This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It provides LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers' needs. The book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services.
Dinesh K. Gupta is an Associate Professor and Head of the Department of Library and Information Science at Vardhaman Mahaveer Open University, Kota (India). Gupta holds a Doctoral Degree in Library and Information Science from the University of Rajasthan, Jaipur and is a member of the Standing Committee of IFLA Management and Marketing Section, on which he is serving his second consecutive term (2007-2011). Gupta is also the Chair of the Jury of IFLA International Marketing Award; he has edited three books including an IFLA book 'Marketing Library and Information Services: International Perspectives', and is active on the blog 'Marketing-Mantra-For-Librarians' at www.marketing-mantra-for-librarians.blogspot.com.
Marketing concepts in library and information centres; Marketing strategies in library and information services; Customer centred marketing; Developing library professionals; Future of LIS marketing.
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- ID: 9781843346630
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