A Passion for Planning: Financials, Operations, Marketing, Management, and Ethics
By: Gina Vega (author)Paperback
1 - 2 weeks availability
As businesses grow and evolve, the plan that guides them needs to keep pace with the changing company. Too often, a business plan languishes on a shelf, unrevised, to be trotted out and tarted up when money is being sought. This book focuses on existing small businesses and looks specifically at the ethics of organization that guide their development. Entrepreneurs or small business owners will find the following four tools very helpful: a three-dimensional matrix that clarifies which sections of the business plan should be emphasized at the three main stages of the business life cycle development in various industries; examples of 'live' business plans in these industries, developed and used by small business owners today; commentaries on these plans by functional specialists and industry experts who evaluate the plans in the context of the business; an extensive set of resources and references, electronic, hard copy, and human, to assist the small business owner in business plan development.
Gina Vega is Assistant Professor at the Francis E. Girard School of Business and International Commerce at Merrimack College, Massachusetts.
Chapter 1 Foreword; Preface; Acknowledgments Chapter 2 Your Business Plans-Use 'Em to Raise $$; Use 'Em to Grow Your Business Chapter 3 Road Map or Dream Catcher Chapter 4 Manufacturing: A Better Mousetrap Chapter 5 From Survival to Profitability Chapter 6 Problems and Opportunities Chapter 7 High Tech: From Clipper Ships to Computer Chips Chapter 8 Three Versions of Growth Chapter 9 Sales and Distribution: One a Penny, Two a Penny Chapter 10 Business Services: Getting By With a Little Help... Chapter 11 Weaving the Ethical Fabric of Your Business Chapter 12 Resources and Connections for the Savvy Planner Chapter 13 Appendix A: The Three Dimensional Matrix (Three Steps to a More Functional Business Plan) Chapter 14 Appendix B: Designing a Code of Ethics and Preparing an Ethical Audit Chapter 15 Appendix C: Contributors Chapter 16 Index
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- ID: 9780761818540
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