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Producing New and Digital Media: Your Guide to Savvy Use of the Web

Producing New and Digital Media: Your Guide to Savvy Use of the Web

By: Thomas Kenny (author), James Cohen (author)Paperback

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Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website-designed to aid students and professors alike-that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it. KEY FEATURES For students- a companion site that features research resources and links for further investigation For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor's Manual. Features a unique approach that covers media studies aspects with production and design tutorials. Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.

About Author

James (Jamie) Cohen is the program director for the Molloy College New Media Program. He was formerly the director of web and digital media at the Hofstra University School of Communication. He has been published several times on media literacy and digital curation. Thomas Kenny has co-authored both the new media minor and major at Molloy College, designing both production and studies courses. Since 2008, Tom has held the position as television studio and media facilities manager for the Communications Department at Molloy.


1 - Introduction What is new and digital media? 2 - Creativity in the Online Environment Participation with the online environment 2.1 - Digital Environments and Communities Social media communities: the beginnings of FacebookTwitterHistory of the hashtag How is the hashtag used?YouTube The community of YouTubeTumblr WordPress User generated communities: RedditImage forums: 4Chan Gaming communities 2.2 - User Creative Expression Writing Photos VideoSound The creators Geeks and nerds Khan Academy 2.3 - Short form creativity InstagramVine Snapchat 3 - Web Literacy How do webpages appear on my computer?Why your IP address mattersData we see and data we don'tFiles on the webData traveling around the world - the physical properties of the webData in many forms 3.1 - Understanding Hypertext and a Lesson on Web Code Why is it important to understand web code?"It looks like an alien language!"Color and further customizationsThe cPanel and installing WordPressWordPress basicsWordPress attributesHTML5Becoming literate 3.2 - Data, The Cloud, and Digital Files Citizen journalism and the sharing publicCodecsThe CloudThe Internet of Things 4 - Memes and Visual Online Languages What's a meme?I can haz memes?Visual languageThe languageThe meme environment 4.1 - The Visual Meme on the Web and in Real Life Technology and access trendsTropes and classic memes updatedPranks as memesMemes in real life 4.2 - The Memes of the Online World Remix memes Memes and sociocultural significanceMemes are culture 5 - Viral Videos The viral videoThe viral video recipe 5.1 - Internet People and the History of the Viral Video The short history of the viral videoInternet people - the originals 5.2 - What Makes a Video Go Viral? Get over itKONY 2012 - The thirty minute viral videoReselling deodorant through viralsViral hoaxes and successesVirality is You 6 - Multimedia Storytelling The ever-evolving multimedia storytelling environmentEarly digital storytellingThe Gap - 2000 - 2005Broadband video hostingThe new land of multimedia storytelling 6.1 - New Narrative Programming in the Digital Space Writing the character of the webThe Beta PersonHow can you make webseries? 6.2 - YouTube and Personalities Who creates this content? The personalitiesWho are these vloggers? Tutorial vlogs and personalities Can vloggers make a living on YouTube? 6.3 - The Remix Culture Participating in creative waysRemix everythingRemix stylesSome pitfalls - How to remain trouble free? 6.4 - The Business of Multimedia Storytelling The digital platformWeb channelsIdentifying branded entertainment or sponsored contentHigh-end webseries Multichannel NetworksYouTube as network 7 - The Online Personal Brand Becoming aware of your brand 7.1 - Online Identity Understanding the personal brandEmployers searching for your nameThe public youDiscovering who you already are in the online spaceDigital media personal reviewCreating your online brandWhat is your digital footprint?Social media managementConnecting with others in your brand 7.2 - Creating Content and Understanding SEO (Search Engine Optimization) Creating content for your brand Creating a home page for your websiteCreating a blog for your websiteCreating a podcast for your websiteThe online resumeUsing LinkedIn for online brandingOptimizing your content Measuring your success 7.3 - Using This Book to Your Advantage Having organized your digital footprintThink first, post secondSkipping the line 8 - Conclusion Always be creating ? ?

Product Details

  • ISBN13: 9781138830103
  • Format: Paperback
  • Number Of Pages: 266
  • ID: 9781138830103
  • weight: 499
  • ISBN10: 1138830100

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