A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939-45 (Studies in Canadian Military History)
By: Graham Broad (author)Hardback
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A Small Price to Pay is essential reading for students and scholars of Canadian history, military and home front studies, and consumer culture.
Graham Broad is a member of the Department of History at King's University College, Western University.
Introduction 1 Mrs. Consumer, Patriotic Consumerism, and the Wartime Prices and Trade Board 2 Business as Usual: Adworkers and the Coming of War 3 Finding a Place for Wartime Advertising 4 Advertising to Win the War and Secure the Future 5 Buying and Selling Big Ticket Items 6 "The Grim Realities of War, as Pictured by Hollywood": Consuming Leisure Conclusion Appendix: Guns and Butter: Consumer Spending, Inflation, and Price Controls Notes, Selected Bibliography, Index
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- ID: 9780774823630
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