A Smile in the Mind: Witty Thinking in Graphic Design (New edition)

A Smile in the Mind: Witty Thinking in Graphic Design (New edition)

By: Beryl McAlhone (author), David Stuart (author), Edward De Bono (foreword_author)Paperback

More than 4 weeks availability

£24.95 & FREE Saver Delivery on orders over £25


This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing. A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

Create a review

About Author

Beryl McAlhone is a writer with a special interest in design. David Stuart is a founding member of the international design company The Partners.


The case for wit; different types of wit; items that use wit; businesses that use wit; witty designers - "How I got the idea".

Product Details

  • publication date: 13/08/1998
  • ISBN13: 9780714838120
  • Format: Paperback
  • Number Of Pages: 240
  • ID: 9780714838120
  • weight: 1452
  • ISBN10: 0714838128
  • edition: New edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly