The essential introduction to statistics for business and economics students, this book will equip you with the knowledge and skills required to succeed in your studies and use statistics in your workplace. In a clear and engaging way, Richard Landers guides the reader through the vital role statistics play in the business decision-making process and carefully explains and demonstrates how they are applied in practice. The book covers everything from collecting data to summarising your findings and presenting them. It also revisits all the basic maths skills required to work with data and statistics effectively, with step-by-step screenshot illustrations in both Excel and SPSS. Chapters open with an example of a common business situation which then runs throughout the chapter, encouraging the reader to identify appropriate solutions to real-world quantitative questions. Each chapter concludes with a second example and discussion for you to test your newly gained statistics knowledge.
The book also comes with a comprehensive companion website which hosts: - Click-by-click video tutorials for how to use Excel and SPSS - Datasets for practicing your statistics skills - A full instructors manual for lecturers - PowerPoint presentations for lecturers.
Richard Landers is Assistant Professor of Industrial/Organizational Psychology at Old Dominion University, U.S.A.
PART ONE: DESCRIPTIVE STATISTICS The Language of Statistics Working with Numbers and Data Display Central Tendency and Variability Probability Distributions Sampling Distributions PART TWO: INFERENTIAL STATISTICS Estimation and Confidence Intervals Hypothesis Testing z-Tests and One-Sample t-Tests Paired- and Independent-Samples t-Test Analysis of Variance (ANOVA) Chi-Squared Tests of Fit Correlation and Regression PART THREE: WRAP-UP Matching Statistical Tests to Business Problems
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- ID: 9781446208212
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