A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace

A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace

By: Francis Doherty (author)Paperback

More than 4 weeks availability

Description

By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.

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Product Details

  • publication date: 28/02/1993
  • ISBN13: 9780773491779
  • Format: Paperback
  • Number Of Pages: 276
  • ID: 9780773491779
  • ISBN10: 0773491775

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