A Study in Eighteenth-century Advertising Methods: The Anodyne Necklace
By: Francis Doherty (author)Paperback
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By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.
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- ID: 9780773491779
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