A Theory of Semiotics (Advances in Semiotics)
By: Umberto Eco (author)Paperback
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... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -Journal of Aesthetics and Art Criticism... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." -Language in Society... a major contribution to the field of semiotic studies." -Robert Scholes, Journal of Aesthetics and Art Criticism... the most significant text on the subject published in the English language that I know of." -Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
ForewordNote on graphic conventions0. Introduction-Toward a Logic of Culture0.1. Design for a semiotic theory0.2. `Semiotics': field or discipline?0.3. Communication and/or signification0.4. Political boundaries: the field0.5. Natural boundaries: two definitions of semiotics0.6. Natural boundaries: inference and signification0.7. Natural boundaries; the lower threshold0.8. Natural boundaries: the upper threshold0.9. Epistemological boundaries1. Signification and Communication1.1. An elementary communicational model1.2. Systems and codes1.3. The s-code as structure1.4. Information, communication, signification2. Theory of Codes2.1. The sign-function2.2. Expression and content2.3. Denotation and connotation2.4. Message and text2.5 Content and referent2.6. Meaning as cultural unit2.7. The interpretant2.8. The semantic system2.9. The semantic markers and the sememe2.10. The KF model2.11. A revised semantic model2.12. The model "Q"2.13. The format of the semantic space2.14. Overcoding and undercoding2.15. The interplay of codes and the message as an open form3. Theory of Sign Production3.1. A general survey3.2. Semiotic and factual statements3.3. Mentioning3.4 The prolem of a typology of signs3.5. Critique of iconism3.6. A typology of modes of production3.7. The aesthetic text as invention3.8. The rhetorical labor3.9. Ideological code switching4. The Subject of SemioticsReferencesIndex of authorsIndex of subjects
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