A Very Short, Fairly Interesting and Reasonably Cheap Book About International Business (Very Short, Fairly Interesting & Cheap Books)
By: George Cairns (author), Martyna Sliwa (author)Paperback
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Selected as an Outstanding Academic Title by Choice Magazine, January 2010 Conceived by Chris Grey and written to get you thinking, the "Very Short, Fairly Interesting and Reasonably Cheap" series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks. In International Business, the authors challenge the principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies like the WTO, the IMF and the World Bank; looking at this very big and interesting field with humour and insightfulness. Ideal for Undergraduate students in Business and Management, this text will also appeal to anyone interested in the fast-paced world of International Business.
Introduction PART ONE: THEORIES OF INTERNATIONAL TRADE AND INTERNATIONAL BUSINESS Chapter 1: Classical and Neo-Classical Theories of International Trade Chapter 2: 20th Century Developments in Trade Theories and IB Practice Chapter 3: Investment Theories of International Business PART TWO: ACTORS IN INTERNATIONAL BUSINESS Chapter 4: Institutions of International Business Chapter 5: The International Business Organization PART THREE: MANAGING IN THE INTERNATIONAL BUSINESS ENVIRONMENT Chapter 6: Delivering Goods and Services Chapter 7: Finance, Accounting and Governance Chapter 8: Managing People in the International Arena Concluding Remarks
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- ID: 9781412947633
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