A Very Short, Fairly Interesting and Reasonably Cheap Book About International Business (Very Short, Fairly Interesting & Cheap Books)
By: George Cairns (author), Martyna Sliwa (author)Paperback
1 - 2 weeks availability
Selected as an Outstanding Academic Title by Choice Magazine, January 2010 With the ultimate question of why studying the world of International Business is important to you as an individual, the authors present an astute, conversational and stimulating exploration of contemporary International Business. With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture, this short book looks at a very big and interesting field with humour and insightfulness.
PART ONE: THEORIES OF INTERNATIONAL TRADE AND INTERNATIONAL BUSINESS Classical and Neo-Classical Theories of International Trade 20th Century Developments in Trade Theories and IB Practice Investment Theories of International Business PART TWO: ACTORS IN INTERNATIONAL BUSINESS Institutions of International Business The International Business Organization PART THREE: MANAGING IN THE INTERNATIONAL BUSINESS ENVIRONMENT Delivering Goods and Services Finance, Accounting and Governance Managing People in the International Arena
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- ID: 9781412947633
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