A Woman's Guide to Working for Herself: Inspiration, Information and Advice from Women Who Run Their Own Business, for Women Who Aspire to Do So
By: Sandra Hewett (author)Paperback
1 - 2 weeks availability
The rise of the female entrepreneur over the past 30 years is a cause for celebration in the UK. Whether driven by unfair treatment at work, conflict between office and family life, or the inspiration of a great business idea, hundreds of thousands of women are motivated to work for themselves. There are many benefits to being self employed but many, too, are the challenges. Women need confidence, support, and often some start-up finance to make a go of it. This book will provide inspiration, information and loads of advice from a range of women who run their own business. It starts by recognising that women start all kinds of ventures in many different circumstances: - Developing an idea from home - Freelancing - Joining the 'mumpreneurs' - Launching a business with capital investment - Buying a franchise or creating a franchise - Becoming an direct selling agent - Creating a social enterprise - Starting up after redundancy or unemployment - Breaking new ground - young, retired, disabled, disadvantaged
Sandra Hewett is a public relations consultant, writer and coach and has worked for herself in various guises for nearly 30 years. She became a freelance journalist in her twenties, working from the proverbial kitchen table. Moving to public relations, her experience has ranged from sharing an office, renting in a business centre, taking out a lease, and toiling in a garden office. She has hired freelancers and employed staff; built relationships with suppliers, colleagues and clients; networked; and hosted many a working lunch. She has written for any woman wanting to work for herself with the benefit of her own research and the insightful experience of many other women.
Acknowledgements; Preface; PART ONE: GETTING STARTED; CHAPTER 1 WHY DO YOU WANT TO WORK FOR YOURSELF?; CHAPTER 2 WHAT DO YOU WANT YOUR LIFESTYLE TO BE?; CHAPTER 3 GETTING PAST FEAR AND PROCRASTINATION; CHAPTER 4 WILL IT WORK? RESEARCHING THE MARKET; CHAPTER 5 WILL IT WORK? YOUR PERSONALITY TRAITS; CHAPTER 6 THE SERIOUS STUFF: SELF EMPLOYMENT; PART TWO: THE EXPERT; CHAPTER 7 THE NUTS AND BOLTS OF FREELANCING; CHAPTER 8 WHERE WILL YOU WORK?; CHAPTER 9 IS THERE A SABOTEUR AT WORK?; CHAPTER 10 HEY! CHAPTER 11 HOW WILL YOU MARKET YOURSELF?; CHAPTER 12 COLLABORATION; PART THREE: SETTING UP A SMALL BUSINESS; CHAPTER 13 MOTIVATION, AMBITION, OPPORTUNITY; CHAPTER 14 WHAT'S YOUR IDEA?; CHAPTER 15 MARKET RESEARCH; CHAPTER 16 THE BUSINESS PLAN; CHAPTER 17 TAKE A STEP BACK; CHAPTER 18 RAISING FINANCE; CHAPTER 19 THE SERIOUS STUFF: FOR BUSINESS; CHAPTER 20 MARKETING; CHAPTER 21 EMPLOYING PEOPLE; CHAPTER 22 IF I KNEW THEN WHAT I KNOW NOW; PART FOUR: CHANGE OF LIFE VENTURES; CHAPTER 23 TURN CHALLENGE INTO OPPORTUNITY; CHAPTER 24 HOME-BASED BUSINESSES: THE HIDDEN; ENTREPRENEURS; CHAPTER 25 THE RISE OF THE MUMPRENEUR; CHAPTER 26 SEEK OUT THE RIGHT HELP FOR YOU; CHAPTER 27 VENTURES WITH A DIFFERENCE; PART FIVE: GROWING YOUR BUSINESS; CHAPTER 28 HAVE YOU GOT WHAT IT TAKES?; CHAPTER 29 GOING FOR GROWTH; CHAPTER 30 WHAT HELP DO WOMEN ENTREPRENEURS NEED?; Pearls of Wisdom; Appendix: Useful contacts and support;References; Further reading; Index.
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- ID: 9781845284121
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