A World Gone Social: How Companies Must Adapt to Survive: How Companies Must Adapt to Survive
By: Mark Babbitt (author), Ted Coine (author)Hardback
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The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: � Customers now have the power--just watch what happens as more realize it! � With increased transparency, businesses must be more ethical--no more pretending � Command-and-control leadership is now so inefficient, it is a liability � Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces � Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain � Relationship and community-building is how customers and brand ambassadors are won--and retained � Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.
TED COINE was recently named a Forbes Top 10 Social Media Power Influencer. He is co-founder of Switch and Shift, a blog focused on leadership, culture, and change in the social century. MARK BABBITT is CEO and Founder of YouTern, a social community for young careerists that Mashable calls a "Top 5 Online Community for Starting Your Career."
CONTENTS Foreword by Peter Aceto, CEO, Tangerine * xii Introduction * xv SECTION I CHAPTER 1 | Welcome to the Social Age 1 CHAPTER 2 | The Customer Holds All the Cards 10 CHAPTER 3 | The Social Employee: Good, Bad, and Way Past Ugly 22 CHAPTER 4 | The Evolution of Social Recruiting 36 CHAPTER 5 | The Engagement Era 50 CHAPTER 6 | It Takes a Community 64 SECTION II CHAPTER 7 | The Death of Large 78 CHAPTER 8 | Flat: The New Black? 91 CHAPTER 9 | The OPEN Challenge (Ordinary People, Extraordinary Network) 110 SECTION III CHAPTER 10 | The Social Leader: A Blue Unicorn? 124 CHAPTER 11 | Building a World-Class Team for the Social Age 147 CHAPTER 12 | In the Social Age, Customer Experience Comes First 163 CHAPTER 13 | And Stop Calling Me "Social Media Marketing!" 181 SECTION IV CHAPTER 14 | Investing in Social: Is What You See Real? 202 CHAPTER 15 | The Future of Business in a World Gone Social 216 References * 227 Index * 233
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- ID: 9780814433263
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