* Packed full of activities and up-to-date case studies both to save you time in the classroom and ensure your students gain perspectives from the real business world. * Boxed features provide definitions and thinking points for discussion help to draw your students' attention to key issues. * Learning activities challenge students with the tasks of making real-life business decisions in groups.
Rob Dransfield and Dave Needham have co-authored more than 40 books in business education, and both currently work at Nottingham Trent University.
Edexcel: Business development, Managing and developing people, Marketing decisions, Impact of finance on business decisions, International dimensions of business, Organising an event, External influences on business.
Number Of Pages:
- ID: 9780435352905
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